Steve Muchiri is the Group CEO of CHARLESON®, one of Africa’s fastest-growing multi-entity advisory group.
Strategic Counsel for Modern Leadership
Steve acts as a confidential advisor to C-suite leaders and boards, helping them navigate high-stakes brand transformations, build credible ESG strategies, and master their corporate communications.
Trusted by over 100 executives in Africa 
Advisory Focus
I provide two primary forms of engagement: project-based High-Stakes Advisory for complex business problems and retainer-based C-Suite Counsel for ongoing strategic partnership.
Guided by a Founder Who’s Been in the Trenches
For over a decade, I built and ran a successful, full-service creative agency. I saw firsthand the shift in the market: the commoditization of services and the squeeze on margins. I faced the same challenge many established leaders face today—the model that brought us success is no longer the model that guarantees our future.
So I did what I now advise other leaders to do. I led a radical, top-to-bottom brand transformation.
This blueprint is born from that experience and the honor of building a brand that has attracted some of the world’s top brands, including Uber, Lenovo, Bolt, AirAsia, among others.
”Build a Brand That Does the Heavy Lifting for You
Steve MuchiriCEO, CHARLESON Group
Ready to Architect Your Growth?
If you are a founder serious about investing in a proven system for brand clarity or client acquisition, the next step is a complimentary 15-minute strategy call.
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